As both an inside sales representative and an inside sales manager I have been in a lot of sales meetings “the good, the bad, and the ugly.” The question to you as a sales manager or a sales representative is “what is the purpose of this meeting and what are we trying to accomplish?”

One of the key things that I ask myself in a sales meeting is “is this meeting going to help reach a set objective?” I think we’ve all been in those types of meetings where an awkward silence hits the air afterward or maybe we take a bigger gulp of coffee than usual.  Here are a few simple things that I’ve observed from both failure and success with coordinating and delivering meetings:

1. Prepare your meetings don’t wing it

2. If you need to break your people down ex: (poor performance) you need to build them back up at the end of your meeting

3. Present a resourceful tool or something of value

4. Don’t set to many objectives in order to keep the message clear

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