A buzz word that is emerging in sales is “Sales 2.0,” what is it and how does it affect traditional selling? We would like to discuss the relationship that Sales 2.0 holds with modern selling, and how your organization can benefit from embracing this practice. Sales 2.0 is the shift in traditional selling as an art, to the adoption of innovative technology to evolve selling to a science.
Examples of Sales 2.0 tools are Salesforce CRM, Cloud 9 analytics, Post Click, Web Ex and many other applications.
How does Sales 2.0 help my organization close more business?
Benefits to sales 2.0
- Improve insight on key metrics
- Ability to share successful practices with staff to reduce ramp up times
- Improve marketing effectiveness
- Improve communication for staff and consumers
- Shorten sales cycles
- Make more informed decisions
Applications such as Cloud 9 Analytics allows for more detailed information on marketing campaigns, sales practices, sales processes, and sales leadership. Sales 2.0 know allows your leadership to be more informed on gaps in all areas of your organization without having to waste costly time. Sales powerhouses have a common characteristic – they make sure that their strategies are well planned based on detailed insight.
A look at Cloud 9 Analytics
Common reasons for the failure to adopt Sales 2.0
- Sales 2.0 applications are viewed as cumbersome
- Lack of comprehensive training on sales 2.0 applications
- Incentives and other compensations have not been aligned with adoption of new applications
- Lack of belief in a reward from adopting sales 2.0
Tips for being effective with sales 2.0
- Gain the confidence of your leadership and top performers to adopt these applications to increase closing ratios
- Do not increase sales quotas immediately to compensate for cost, this must be done gradually
- Offer incentives and spiffs that are directly related to sales 2.0 application
- Have a defined sales process and tailor your sales 2.0 applications accordingly
Sales Result Inc has helped organizations worldwide to improve sales performance. SRi can help your organization effectively transition to adopting Sales 2.0 into your organization with minimal effort from your organization, results guaranteed. Contact us for more information by emailing us or contacting us at 1.877.427.2490.
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