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Experiencing constant or high turnover within your sales teams?

There can be many contributing factors to explain why you’re experiencing a high turnover rate. Here are a few:

  • Poor compensation structure
  • Not articulating the value of your product, service or solution
  • Poor sales leadership
  • Not hiring the right people

Let’s talk about the last one, not hiring the right people. And I’m going to drill down even further into this category and discuss the sales representative hiring profile. As I mentioned in yesterday’s blog, there are a number of descriptors people include in their hiring profile that aren’t really valuable unless they are specific, measurable or observable behaviors. Here are just a few tips when writing a hiring profile:

  1. Observe one of your top performers and document what you like about them. Do they proactively fill their funnel at all times by cold calling? Do they customize their executive presentations to fit their prospect’s needs? Do they effectively paint-the-picture of your solution to compel the prospect to act? Are they awesome public speakers? Are they a people person? Do they have good industry knowledge?
  2. Use concrete examples that are measurable, observable and actionable. For example, rather than stating in your hiring profile that the candidate must be able to “thrive in a high energy environment” you could be more specific by stating the candidate “must be able to remain focused, productive and adhere to their daily call plan in a loud inside sales call center.”
  3. Review the profile with others. If possible, review it with a sales rep because they will have the best insight into what really makes a person successful in the unique role you’re hiring.

Still not sure if you’ve zeroed in on what an ideal sales rep candidate should look like? Consider hiring sales consulting professionals to do this job quickly and efficiently for you.

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34 Responses to “Experiencing constant or high turnover within your sales teams?”

  1. Marie Colette says:

    I keep getting fooled when I hire sales people because they’re so good at selling, they can sell themselves. What do you recommend I do to circumvent being conned?

  2. Sal says:

    One of the attributes that I looked for as a former manager is a representative that trainable. “You can’t teach an old dog new tricks.” I have worked with very skilled sales representatives that have came on board to my team but were not successful at adapting to the new environment because of the common “I already know that” mentality.

    Having a good work ethic is an important skill to have with new hires. Self motivated, sales acumen, presentation skills, are all important assets but, I also would try to hire people that were positive.

    I’ve hired sales representatives that had good selling skills but had a negative attitude thus influencing the rest of the team. Just like some of the championship teams in sports such as the New England Patriots, a team player is crucial for a successful outcome.

  3. Sam Thomas says:

    I think asking your other key players what would be a good addition to the team is a great strategy in the hiring process because it allows your people to get involved in key decisions and prepares them management opportunities and sharpens their leadership skills.

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